On second thoughts let’s flip that question on its head and ask, what leader…, Poppulo CEO Andrew O’Shaughnessy has been shortlisted for the prestigious 2020 EY Entrepreneur of the Year awards. Asking the best focus group questions will garner an additional layer of insights above and beyond your feasibility study interviews. discussions provide employees the opportunity to express their thoughts with How do you feel about the new employee benefits plan? You can set your browser to block these cookies, but some parts of the site will not work. On the other hand, implementing even some of the suggestions offered in focus groups leads to positive engagement because the message is clear: management is really listening to what we have to say, they care about what we think and how we feel. But, of course, while that’s all very fine in theory, too many companies and organizations struggle to put it into practice. Here are a few key points to note Do you find help when you encounter something unexpected at work? As internal communications measurement expert Sean Williams has stated, whereas previously surveys were a big and onerous undertaking, it’s now possible to conduct smaller ones more frequently, concentrating on specific areas of interest in the business or organization. (She also advises not letting a focus group become a complaint session: “After identifying problems, have the group prioritize them and then spend most of the time brainstorming solutions to the top three problems.”, As a general rule of thumb, five or questions is a suitable number for an average focus group session, and while  they should be open-ended they should seek to elicit  a specific response: “What do you think of our internal communications and what can we do to improve them?”. Employee focus group sessions prove employee focus groups, HR professionals can spot out the areas that require Workplace communication survey questions in this template are designed by experts to gauge the efficiency of employee communications. Using the data collected from “In the same holistic vein of always looking at employees in the totality of their talents rather than the limitation of a specific skillset, there is no better way to gain this insight than to simply listen. Select a focus group leader who is outside of the organization, so employees aren’t fearful of backlash. The focus, the purpose, the objective of the session or sessions will determine the questions that will steer its direction. How would you describe the company’s products and services to people? But no matter how well constructed, managed and executed surveys or focus group sessions are, their success or damaging failure will be determined by the F-factors: follow-through and feedback. These Only they can have the authentic experience of answering the survey. See the article about moderator guide. Employee focus groups combine with employee focus group? Focus Group Questions to Engage Your Group. Conducted well, they can play a very useful role in employee engagement, but if not they can backfire badly, creating negativity and even disillusionment. 3 Activities to Improve Communication Between Employees. The ideal group size is 6-8 per focus group. So it is imperative that the objective is clearly articulated to everybody from the outset – everybody must be clear about that. Follow Up On Your Survey. How engaged do you feel working in the organisation? Do you feel you have the right amount of information to make correct work-related decisions? Writing focus group questions in the moderator's guide or focus group questionnaire is your first step. Focus groups can have advantages and disadvantages, The best of the best Poppulo blogs in 2020, Who’s Listening? If you want expert insight into using focus groups you might like to download a webinar for Poppulo by Cindy Crescenzo, President of Crescenzo Communications. group sessions, it’s important to craft well-defined questions. Get specific with a multi-part grid question that takes a closer look at a few different areas. Is there any specific way you would like to receive communication from the company? Select no less than four people but no more than 12 people. So how should focus group questions be structured, and what are the pitfalls to be avoided? A focus group can be extremely helpful to get into the mindset of your customers and receive genuine, helpful feedback for your company. They can decide to add new questions every year, but the focus should HR professionals can use employee These sessions should definitely be coupled with talent management strategies. Are you aware of your role in contributing towards the goal achievement? One of the biggest reasons internal emails get overlooked is because there are just so many of them – and often about seemingly insignificant things. collaborate and discuss new ideas to improve the business and the overall work 6 Steps to Create Effective Focus Group Questions. Firstly, the focus group itself needs a focus if is to be productive. retain employees. Tim Vaughan has 25+ years experience in the communications industry, with a background in journalism. According to the Society for Human Resource Management (SHRM), the key to question design is specificity: “Questions should be designed to solicit the views of participants regarding specific issues. The common practice is to invite one and one-half as many people as you want to come (for a 66% response rate). Employee focus groups are planned Please note: blocking some types of cookies may impact your experience of the site and the services we are able to offer. Click “Accept all cookies” to agree to the use of cookies for these purposes, or "Cookies settings" to change your preference or to read more. employee surveys provide reliable data for proper decision-making. If you don’t do either properly be prepared for disenchanted employees. How do you like working with your team members? Once you learn basic questions, try laddering. Because communication is so multi-faceted, we’ve included a selection of different activity types. Professional training staff is provided to come on site and conduct the focus group … The information does not usually directly identify you, but it can give you a more personalized web experience. It might beused as part of an overarching internal communications audit. Using more specific questions incites the type of discussion that yields meaningful, rather than vague and general, information.”. makes it possible to literally check the pulse of an organization by embedding surveys and quick polls in emails, quickly and easily encouraging two-way communication and giving employees a voice. It is important to note that informal communication between employees (for example, feedback from participants in previous focus group sessions) is likely to have a significant effect on expectations. How would you rate the communication you currently receive? They play an instrumental role in providing an But, of course, while that’s all very fine in theory, too many companies and organizations struggle to put it into practice. It might be argued that this is a fairly frivolous use of the Focus Group but, certainly from a Marketing perspective, it has been found to be an effective way to legitimize advertising claims in consumer advertising. Every organisation strives to engage and retain employees for as long as possible. “In the same holistic vein of always looking at employees in the totality of their talents rather than the limitation of a specific skillset, there is no better way to gain this insight than to simply listen. How to develop questions for an discussion. For people to be engaged they first need to feel relaxed and comfortable in their surroundings. In a recent blog focusing on the evolution of traditional company-employee relationships, my colleague Danielle Hegarty, wrote about the crucial importance for companies to really listen to their employees. As the project manager and facilitator of a focus group, your job is to fully engage the members to get their honest feedback. Click on the different category headings to find out more and change our default settings. 1841) for over 15 years. In addition to wrapping up the session in an inclusive manner involving all participants, a wrap question can also serve the purpose of highlighting issues that are considered most significant by the people who matter most. Is there anything you would like to see in improving the company’s internal communication. How to Leverage Employee Focus Group Meetings. How many times have we said it ourselves in our careers? A focus group can tell you when they feel like internal communication survey questions is unclear. 4. For people to be engaged they … Functionality cookies are used to remember your preferences. Organization <1,000 employees = 3 to 5 focus groups; Organization 1,000+ employees = 6+ focus groups; Each focus group should comprise 6 to 10 people to allow for smooth conversation flow. I’ve hosted employee focus group meetings throughout my career in human resources. In recent years there has been something of a revolution in the ability of companies to listen to their workers, through a proliferation of apps, ESNs, video etc. They can Now it’s your turn to take these simple ideas and put them into practice at your office. Management When red flags arise, address them immediately by scheduling manager-employee meetings, conducting employee focus groups, or organizing an employee culture committee. They are an excellent way Among other elements, you might ask employees to rate their satisfaction with the amount of information received, its frequency of delivery, accuracy of content, and relevance of material. As an example, the SHRM points to the differences here: In her excellent Top Tips & Traps for conducting employee focus groups, which you can download, , Angela Sinickas recommends avoiding questions with yes/no or very short answers, as these are unlikely to lead to meaningful discussion. These sessions are followed by effectively Is there any issue that’s hindering your growth in the organisation? Invite participants with a positive message and inform them of the benefits of participating. Whether it’s the big annual survey or the smaller more regular and frequent pulse surveys, they play a central role in another important means of really listening to what employees are thinking and feeling: focus groups. 20. Conduct an employee survey to evaluate internal communication. Here are five tips for HR on employee communications during the coronavirus outbreak.. 1. It’s the same with focus groups. It illustrates how to order questions within a topic of inquiry. Use this free company communication survey template and sample questionnaire to evaluate how effective, fair, transparent, and frequent your company or organization communications are. The best sets of focus group questions are limited in scope and quantity. Here are a few focus group questions for employees to help HR Only they can have the authentic experience of answering the survey. professionals get an idea of the kind of questions they should be formulating: Conducting employee focus group sessions is a crucial HR function that drives a positive workplace culture and brings about organisational transformation. sentiments of employees when it comes to specific challenges or aspects. If the feedback people give in a survey is seen to be ignored, then it really shouldn’t be surprising if it leads, at the very least, to a lack of engagement. Because we respect your right to privacy, you can turn off some types of cookies. We use cookies to enhance your experience of this site, analyze site traffic, and serve tailored content and advertisements. For more, please see our privacy statement. Overall, the findings from the focus group were in line with the variables of multicultural communications and employee communications theories. General questions generate general thoughts. HR professionals can supplement One of the key advantages of employee
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