We’ve talked at length about the exciting use of colors, patterns and designs that makes packages fly off of the shelves. For under-eye darkness and hyper-pigmentation, go for 1-2 shades lighter than your skin tone. The new collection of Rihana’s famous brand Fenty Beauty of slip shine sheer shiny lipsticks comes in a creative yet minimalistic makeup packaging design. The cap features a hinged lid that reveals a handy spatula, but more importantly makes twisting open super easy for anyone with long nails, a precious manicure or slippery hands. This packaging helps to elevate these goals and this brand as a whole, aligning it as a modern innovator poised for success. From the soft pastels and whites to the matted creams and pinks — these products are soft, serene and inviting. This fresh and exciting new makeup line showcases a variety of different shades and color so as to appeal to all makeup wearers. And the progressive nature of these products also helps it appeal to a much wider audience, securing its success for years to come. And it won Rihanna a shoutout from Time magazine who named the iconic foundation line Pro Filt'R one of the best innovations of the year. One of the most notable aspects of these beauty designs is the logo that sits as the main design element across products. And so do these cosmetics. Tag: Packaging Design. Is Your Packaging Befitting of Your Product? Of course, this brand gained notoriety because of its celebrity influence. Fenty Skin – Linea Skincare Rihanna La nuova linea Fenty Skin è realizzata con ingredienti vegani ed è priva di glutine. Overall, these designs are minimal and clean, drawing on a modern and millennial aesthetic that has been known to sell quite well. ... UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Particolare attenzione è stata posta alla ricerca di una […] FENTY BRANDING. Contact. May 4, 2020. Minimalism appeals to modern, millennial audiences. Packaging Contents: Cosmetics The latest release from Fenty Skin, the Instant Reset night cream jar, includes innovative design details from Established. Hydra Vizor, Fenty Skin’s moisturizer and sunblock combination, comes in a refillable dispenser, designed with NYC-based studio Established . Art Director, Packaging Design, Fenty Beauty. The fact that there are 40 shades of foundation is empowering, celebratory and establishes Fenty as a pioneer within the beauty market. Look at these 9 important design rules. And it will continue to be for years to come. Using logos as the main focal point in a design can be a great way to promote brand identity and keep your designs simple. The Fenty brand aesthetic is fresh, edgy and urban but with an air of femininity, and so the retail environment needed to reflect and amplify these design codes. Sheridan&Co worked with the brands’ owner, Kendo, to design and deliver the retail identity of Rihanna’s inclusive beauty brand – Fenty – across all UK Harvey Nichols stores. Fenty Skin è la nuova linea di skincare realizzata da Rihanna con ingredienti provenienti da tutto il mondo in combinazione con formule di ultima generazione. Product packaging design is incredibly diverse because packaging serves all sorts of different needs.. You’ve got bottles, bags and boxes. Packaging comes in every shape, every size, every material and every color—for every type of product imaginable. These two themes work together in this design, sitting side by side even on the same product. Only A Lad Redesign. The powder pallets are also created in a geometric shape, as are the nail polish containers. Barbadian superstar Rihanna’s eponymous cosmetics brand Fenty Beauty has been at the forefront of the cosmetics industry since its launch in … Oh, and canisters, jars and wrappers. And it embodies the personality of Rihanna herself. The edginess comes from the graffiti print, the sharp lines and the bold angles. FENTY BEAUTY's packaging is edgy, artistic and has timeless appeal. These products can and should be used by everyone. But another interesting aspect of packaging design is shape. This shows that the brand is in-tune with the times and the market. It’s a youthful design trend that captures a simplicity, elegance and creativity. How to increase the beauty packaging design? With offerings ranging from everyday basics to more provocative pieces—Savage X Fenty is lingerie for everyone. Retail Design The Fenty brand aesthetic is fresh, edgy and urban but with an air of femininity, and so the retail environment needed to reflect and amplify these design codes. I think it's clear that the Fenty Skin team put a lot of thought into the product development process and the packaging design, and it's really paid off. Packaging Design. From packaging design to formula & shade development, she is the true creative genius behind the brand. There was a care and a love and a devotion and that comes from the founder herself. And this packaging captures that essence beautifully. “WE ARE INSATIABLY CURIOUS AND NEVER STOP ASKING QUESTIONS. See more ideas about brand packaging, packaging, packaging design. your own Pins on Pinterest In every aspect of life, the first impression makes all the difference – which means, of course, that presentation is extremely important. ABOUT KENDOKendo Holdings, Inc. is a San Francisco-based beauty brand developer and wholesaler owned by LVMH Moët Hennessy - Louis Vuitton, the world’s largest luxury group. In this list, we've gathered some of the best creative packaging designs we've ever seen, and we invite you to add your favorites, too! You've probably heard the news by now that Rihanna's highly anticipated Fenty Skin made its big debut last month. Packaging is minimalist and chic, not unlike the Fenty Beauty products that highlight the superior colors and formulas in simple-yet-stylish containers. Dec 12, 2020 - Explore Design studio + Art shop's board "BRAND - PACKAGING", followed by 4380 people on Pinterest. Fenty Beauty’s Package Design Balances Soft And Edgy Elements. The brand played with the form of these products and their designs stand out mostly for their clever geometric shape which makes them stand out on the shelves. Rihanna grew up with a passion for makeup, and was frustrated by the lack of representation in the industry not just in advertising, but in the makeup themselves. Now that you’re feeling inspired, it’s time to start designing your beauty packaging and cosmetics labels. This is modern and cool — much like the brand itself. And we can’t get enough. It’s in your face yet refined. And in this instance, it gives the Fenty Beauty brand a refined, classic and approachable identity. STEP 3 – HIGHLIGHT: Light up any way you please. The shapes vary, but they are all sharp, angular and pointed to show that they have a fierceness. ... Commission is a London based design and branding consultancy owned and led by Creative Directors David McFarline and Christopher Moorby. Fenty … Sep 13, 2017 - Dieline is a global package design community and showcase of package design inspiration. The shapes that contain these cosmetics are very different than what you’d normally see in makeup packaging. The space includes staggered hexagonal designs. San Francisco, CA 94105 (Financial District area) Easily apply: Passion for graphic design and beauty. But there are a number of other brands that have celebrities tied to them that aren’t nearly as successful. "Hone in on the messages of inclusivity and empowerment.". And it’s full of the same vivaciousness and energy that the famous singer is known for. The strong geometric forms of F E N T Y create an icon that resembles many things from circuitry to a greek key. From Pro Filt’r Soft Matte Foundation & Hydrating Foundation that changed the game with 50 inclusive shades, to the fan-fave concealer and setting powder, to the wide shade range of cream blush, Fenty Beauty products are designed to feel lightweight and love to be layered Starting with the lip glosses, these tubes are encased in a fun and flirty, octagonal and hexagonal shaping. Discover (and save!) New Logo, Identity, and Packaging for FENTY by Commission Reviewed. The Fenty Beauty brand is celebrated because of its inclusivity, and the simplicity of its packaging certainly opens the door for anyone and everyone to use it in a way that makes them feel beautiful. That same inclusivity ethos is found in her new beauty care brand extension, Fenty Skin, but innovates in an area that still proves a challenge to the industry as a whole—sustainable packaging. Kendo, a division of lvmh - San Francisco. Each piece of makeup, each line comes with its own identity that you yourself can mirror and relate to. They also add a uniqueness and a simplicity that is becoming more and more appealing. STEP 2 – CONTOUR: Choose a color that’s 2-3 shades deeper than your natural skin tone. And the packaging mimics this robust backbone in a variety of ways. DIVERSITY DRIVEN, FENTY BEAUTY WAS LAUNCHED BY MUCH CELEBRATED MUSICIAN RIHANNA TO ENSURE THERE IS A FOUNDATION FOR ALL. These foundations, as well as the entire makeup collection itself, promotes diversity and inclusivity. via Cratejoy. This brand wants to align itself as one that is inclusive, one that cares. In the wordmark, the clean, sans-serif and capitalized letters give off an authority and a mastery. But in this design, it brings the whole thing together and gives the brand a personality and an essence that makes it more popular. Create packaging that sells with the help of these package design agencies! A full-service boutique agency, Established offers architectural, graphic and product design with a track record of creating highly-successful, global brands for a wide range of clients. The packaging design has not focused only on the functionality of the package, but also on the development of society and changes in consumer demand. Launched in May, the identity for FENTY was designed by London, UK-based Commission. Fenty Beauty is a cosmetics brand created by singer Rihanna in 2017. Le creazioni iconiche di Robyn Rihanna Fenty, come l’abito a corsetto in denim, puntano alla versatilità pur valorizzando le forme femminili. Untreated concrete with graffiti offset by cocoa nude lacquer, acrylic and metal work harmonises to create a decidedly ambiguous look – raw and industrial yet sleek and refined at once. But it also wants to be youthful, fun and playful. Look at these 9 important design rules. And it’s not just the use as a concept that is exciting, but the actual logo itself. Minimalism is freeing and fun. Sep 4 2018. Untreated concrete with graffiti offset by cocoa nude lacquer, acrylic and metal work harmonises to create a decidedly ambiguous look – raw and industrial yet sleek and refined at once. Launched by Rihanna, the brand was widely anticipated and thus the retail concept needed to live up to expectation and leave a lasting impression. The store identity for Fenty was managed across all Harvey Nichols UK locations for its September 2017 launch. new offer (09/02/2021) job description. Jul 8, 2020 - Fenty Beauty | Packaging Design | fentybeauty.com How to increase the beauty packaging design? Kendo, a division of LVMH 3.2. Of course, what sits on a packaging can make it stand out. It’s bold and brash and right up in your face. Fenty Beauty is a cosmetic brand founded by Rihanna. It’s in your face yet refined. And the clever way the N sits in reverse jumps out at you. From packaging design to formula & shade development, she is the true creative genius behind the brand. STEP 1 – CONCEAL: Choose your exact skin tone match to conceal blemishes. Jun 12, 2019 - Fenty Beauty by Rihanna was created with promise of inclusion for all women. Posts tagged: fenty packaging. And it creates a certain discrepancy in the mind. 8+ years of overall experience in the beauty or fashion industry, packaging design experience required. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. But the two themes work together beautifully to create a makeup brand that is captivating and sophisticated. Fenty: Release 03, 2019 Campaign, Film and Digital Fenty Beauty stands out from the rest because of the passion and the dedication you can see was put into it. Established was set up in 2007 by Sam O’Donahue and Becky Jones. Product pillars and consultation tables follow through with this look featuring products embedded and displayed within the concrete. Fenty: Release 05, 2019 Campaign, Film and Digital. The logo binds these designs together, while the mixture of softness and sharpness creates a discrepancy that is pleasing and intriguing. And they were created with a love and a passion that is lacking in the industry today. As Rihanna is at the heart of the brand, it was key to ensure her voice is reflected without the space. WE TAKE A STRATEGIC APPROACH.". With an unmatched offering of shades and colors for ALL skin tones, you'll never look elsewhere for your beauty staples. The edgy and angular nature of this gives Fenty Beauty a modern, edgy and gritty nature that makes it cool and hip. And in cosmetics, it lets people use their own imaginations and picture the makeup and its uses the way they want it to be used. But at the same time, there’s an edginess that comes from the geometric shaping, harsh lines, metallic colors and gritty, graffiti typography. CD package redesign for Oingo Boingo’s debut album, Only A Lad with 3 promotional ads and Spotify application. Traendo ispirazione da una community mondiale di talenti e creativi, FENTY incarna i valori di libertà, audacia e cultura dell’omonima fondatrice, coniugando sapientemente design e savoir-faire. Tested backstage, on stage and in real life - the Fenty Face is Rihanna's key to unlocking all of makeup's limitless possibilities. E-mail blasts and social media aspects designed for Savage X Fenty Lingerie. It walks the perfect line between being fierce and unrelenting and laid back and sophisticated. And you can have that ferocity too if you take these products home. Sometimes this paradoxical thinking can be confusing and jarring. In addition to these obvious design elements, the logo sits as a focal point that draws the eyes in and brings context and clarity to the brand. Rihanna’s Savage X Fenty celebrates fearlessness, confidence and inclusivity. The Fenty Beauty brand makes use of minimal and chic aesthetics to create a product line that jumps from the shelves thanks to its elegance and delicate look and feel. Shop our expanding selection of Bras, Undies, Lingerie, and Xccessories now. Apollo Trend Magazine. Alongside the visual identity, Commission designed the complete packaging suite and garment branding for Robyn Rihanna Fenty's eponymous fashion house FENTY. Posts tagged: fenty beauty packaging. For starters, this packaging is equal parts feminine and edgy. Apr 28, 2018 - This Pin was discovered by Juan Beltran. L’8 settembre 2017 la popstar di fama internazionale ha lanciato nel mega store Sephora di Manhattan Fenty Beauty by Rihanna, la sua incredibile linea trucco dedicata a tutte le donne, di qualsiasi età o etnia esse siano. T-Shirt Design. Fenty Beauty's Chic Makeup Packaging Walks A Fine Line Between Feminine And Fierce. The logo is modern and fun, with a backward-sitting N that stands at attention and demands to be seen.